Most of our clients use PI as part of their selection process. Many have also found it helpful in fine-tuning their recruitment strategies. By using PI to better target candidates, they maximize their productivity. The key to this lies in understanding that PI measures motivating needs in people. Put another way, it measures the kinds of stimulus to which an individual is most likely to respond positively. So, by making sure your external communications contain a greater number of those stimulating ideas, you may increase your odds of attracting candidates who more closely match your needs.