Every contact a manager has with each and every employee is an opportunity to motivate - or de-motivate. Also, every action and communication that takes place in the organization has an impact on the people in it. How will they respond? Will everyone respond in a similar manner? (Not likely.) How can we gain enthusiasm, energy and a "push from behind" for our business initiatives? How can we maximize the amount of energy each employee will devote to the benefit of the company and his or her success in the job?